''Encourage creativity, whilst keeping things simple,'' says Panasonic on their latest creation.
Panasonic's Lumix GF2 is a new generation of camera with detachable lenses. It's the smallest camera of it's kind and it basically makes it possible for anyone to take a great photo without knowing anything about ISO, aperture or anything 'technical'. The camera does it for you.
Check out this promo video to see just how much you can do with it.
But what does this mean for creative types like us? Is this empowering the people, allowing creativity for all? Or is it taking away the results of true professionals who have studied photography and try to make their living from it?
What do you think? Should creative skills like photography be shared out amongst everyone? Do you think this takes creative value away? Is it a good thing that more people have the chance to produce good quality creative photos?
Should creativity be an exclusive thing? Should it be made easier for everyone to get involved?
All good questions for us creative thinkers to spend some time on...